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SEO: A Guide

We provide a wide range of SEO services at IH Digital to businesses large and small. But what exactly is SEO, and why does it matter for your business? Here’s a detailed overview of SEO to provide you with all the information you need.

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Overview of SEO

SEO stands for Search Engine Optimisation, and it involves a wide range of practices. But the essential goal is to get your website ranking higher in the search engines.

So, when someone searches for a product or service that you provide, they will be presented with your website – ideally in one of the top 10 positions. By starting an SEO strategy and working at it over time, this can become a reality.

Why SEO is so important?

SEO is important because search engines are where people go to find what they need to buy or to find information on a topic.

Google is often the first-place people will turn when they want to find a restaurant in their area, buy a new power drill or hire an electrician.

You want to be found in search. If not, your potential customers will find your competitors instead. That means you need to appear higher in the search engine result pages (SERPS) for relevant searches. This will lead to more visits, called web traffic and ultimately more chance of making sales. 

What makes SEO a great investment?

SEO is a great way to get more web traffic, more conversions and more sales. But there are lots of marketing strategies out there. What makes SEO such a good investment?

With a good SEO strategy in place, you can generate highly targeted traffic to your website because people will encounter your site at the exact moment they are searching for the products or services that you offer.

Also, once you start ranking your website higher, you can keep on working on your SEO strategy to generate more traffic over the months and years. This will lead to a consistent source of traffic and sales, and it is essentially ‘free’ traffic, at least compared to paying for each visit like you would do with advertising.

You don’t have to stick to one marketing technique: SEO works together with social media marketing, content marketing, PPC and more. But SEO should be the foundation of your online marketing strategy. 

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SEO Basics: How It Works

SEO is a big topic, and there is a lot involved in getting a website to rank. Gone are the days when you could just cram in some relevant keywords into every page and start ranking. Search engines have got a lot smarter.

Search engines use complex algorithms to decide which web pages to display in every search, but the general aim is to connect searchers with the most appropriate content.

Search engines like Google crawl the internet and find out what pages are about, then use ranking factors to determine which pages should show up.

This means not only the content of the page but also the authority of the page and the website and how many other people have found the content useful. This is determined by factors like how many other authority websites link back to the page.

Factors like site structure, content quality and keywords are also important, and a good SEO strategy will focus on improving these to boost your site’s ranking.  

Our SEO Services

We provide a range of SEO services to help our clients improve their visibility in search engines. These are always customised for your business because we never use a one-size-fits-all approach. 

On-Page and Off-Page SEO

SEO can roughly be divided into two areas: on-page SEO and off-page SEO. On-page SEO involves optimising the factors on your actual website, things like the content, speed, meta descriptions, images, usability, internal linking structure and more.

Off-page SEO relates to factors that are off your website. Even a website that is well optimised will require off-page SEO in order to rank. This involves improving the backlink profile by getting more links from relevant and high-ranking websites, content creation and promotion, monitoring brand mentions and more.

Keyword Research

Keyword research is an essential part of SEO. While keywords alone won’t get your website to rank, they play an important role in your overall SEO strategy. This is an ongoing process because keyword trends change over time.

Monthly Reports

SEO is not a one-time process. You need to maintain your rankings once you are ranking well and keep improving them. That’s why we provide monthly reviews. These detailed reports show how your SEO is going and look at what we need to focus on in the month ahead, and whether the strategy needs changing, to constantly improve your SEO.

SEO Audits

It all starts with the SEO audit to find out what is going on with your website and how optimised it is for search. During this technical audit, we examine your website from an SEO perspective, looking at loading speed, links, URLs and many other factors to find out what you are doing right and what needs the most attention.  

Hire the SEO Experts

If you want to improve your SEO, make sure you hire the experts. We know exactly what’s involved in improving your website’s visibility in the search engines.

Not only is SEO time consuming for you, but it’s easy to make mistakes. There is a lot of inaccurate information online, and you could easily spend lots of time and money on techniques that don’t do anything or, worse, hurt your SEO.

Contact Fifty2One today to find out how we can help you and get ahead of the competition by boosting your SEO to generate more targeted traffic and sales.

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