PPC Packages

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An Overview of PPC

At IH Digital, we provide professional PPC services to many businesses to help them stay ahead in the competitive world of online marketing. But what exactly is PPC? Here we explain all in our guide.

PPC stands for Pay Per Click advertising. It’s named this way because you pay every time someone clicks on one of your ads.

The basic process is that you create an ad, and when someone uses a query in the search engine that is relevant to your products or services (e.g., electrician Birmingham), your ad shows up at or near the top of the results page. When a prospect clicks on your ad, they are taken to a specific page on your website, and you pay for the click.

Most PPC advertising takes place in the search engines. Google Ads is the most popular platform to run campaigns because Google is the most popular search engine, but you can also run PPC ads on Microsoft Ads.

Why choose PPC?

An important benefit of PPC is that you can get to the top of the search engine results pages immediately. If you’re running a campaign, launching a new product or simply trying to generate a lot of traffic in a short amount of time, PPC can be a great option. It could take weeks or months to get to the same position in the natural search results.

These ads are also targeted because they only show up to people who are interested in your products and services. With careful campaign management, you can make sure your ads are targeted at the right people at the exact moment that they are showing an interest.

You can also generate a lot of information from your ads and find out who is clicking on them, where and when, and which devices they are using, and then optimise your ads accordingly. You can split test the ads to improve them and make sure you are getting the most amount of targeted traffic for the lowest price.

One of the potential disadvantages of PPC is that it can be expensive. After all, you are paying for every visitor to your website. However, you can reduce the costs substantially with a well-managed PPC campaign, and there are many ways that experts can maximise results, so you spend less money. 

Bidding for the Top Spot

There is a lot that goes into running a successful PPC campaign. Things can get quite technical, and this is where professional PPC management becomes important. You essentially want to generate the most amount of targeted traffic with the least amount of ad spends.

Lots of businesses may want their ads to show up for certain search queries. But the cost can vary significantly depending on the term. E.g., a query like “Car insurance” would be very competitive and therefore more expensive. 

When an ad is shown, an auction takes place in the background. The ads that are eventually shown in the top positions are determined by various factors including how much you are prepared to pay and the quality of the ad.

You therefore want your ads to be as good as possible so you can reduce the amount you need to spend to get your ads showing in the best spots. 

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Improve Your Ads to Reduce Ad Spend

So how can you make your ads perform better? Keyword Relevance is one factor, and it involves creating ads around relevant keywords. Keyword research is very important for PPC campaigns, and you will need to separate your keyword into groups in order to create more specific ads.

Landing Page Quality is another factor, and this relates to the quality of the page that the ad sends the visitors to. For example, it should have relevant content, a call to action and more.

The Quality Score is an overall score based on landing pages, keywords and other factors. The better the quality score, the more clicks you will get at lower costs.

As you can imagine, there is a lot that goes into not only creating your ads but also managing them and improving your performance so you can get more clicks and spend less.  

Our PPC Services

We offer a range of PPC services to our clients to help them do just that. With our PPC management service, you know that you have a team of experts taking care of your ads, helping you to spend less and get more targeted traffic to your site.

PPC management involves not just creating the ads but optimising them over time to boost your traffic, sales and profits.

It involves detailed keyword research, grouping keywords into ad groups and campaigns, creating PPC landing pages optimised to convert, adding negative keywords so your ads don’t show up for searches that are not relevant, testing your ads to find out which variations get the best results, and more.

We make decisions based on data, not guesswork, to maximise the performance of your PPC ad campaigns. 

Goal Setting

We work with you to set targets that match your business objectives.

Research

To understand competitor's strategies, keywords and ad placements.

Keyword Selection

Identify highly-targeted keywords, discover negatives, and create bidding tactics.

Ad Writing

We create compelling ad extensions to maximise click-through rates.

Audience Targeting

We tailor the experience to your users - geographic and demographic ad targeting.

Mobile Optimisation

Identify highly-targeted keywords, discover negatives, and create bidding tactics.

Map & Schedule

We map your budget by taking trends into account, opening hours and high conversion times.

Rule Based Bidding

We implement rule-based scripts for cost control, responding to events and profit driven bidding

Reporting Dashboard

Get 24-hour access to a live dashboard and see the performance of all your campaigns.

Get your PPC Health Check

Start today by getting a FREE health check. If you already have a PPC campaign up and running, but you know it could be performing better or you don’t have the time to run it effectively in-house, contact us today.

We will use campaign data analysis to evaluate your campaign’s performance and come up with a strategy based on your business model. Alternatively, if you’re starting from scratch, contact Fifty2One and we’ll help you launch your first PPC campaign in no time.  

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